The ultimate non iron, easy care shirt that performs better than traditional cotton or synthetic blended shirts while helping protect the planet.


Our Superfine merino wool shirts have been developed to outperform traditional cotton and synthetic shirts by providing a shirt that allows you to wear the shirt for several days without the need to wash it while maintaining a sharp and clean appearance.


Merino Wool is 100% naturally antimicrobial, meaning it doesn’t breed bacteria which creates the bad smell synthetic blended shirts suffer from giving you confidence the shirt smells as fresh as when it was last washed. Align this with the stain resistant finish allows you to wear the shirt for several days without washing it.


Our shirts also regulate your temperature, keeping you cool in hot and humid conditions, however warm you in cold climates, keeping you more comfortable than cotton or synthetic shirts.


Produced from Superfine New Zealand Merino Wool that is spun in a shirting mill in Italy to create a soft and luxurious material before being manufactured in one of Portugal's premium shirtmakers with over 170 years of experience.

Merino Wool Shirt - Grey - Plain


Your shirt will last for many years providing you look after it well and follow these care instructions. 

Machine wash at 30º (cold) on a gentle cycle with your regular detergent. You don’t need any special wool soaps and NEVER wash any warmer than our recommended 30º. 

Do not use bleach or fabric softeners or conditioners as this can damage the properties on the merino wool.

Don’t tumble and instead remove the shirts from the washing machine, pull into shape and hang to dry. 

Do not dry clean your shirt as this will destroy the water repellency and change the handle of the fabric.

Remember, your shirt is naturally anti bacterial and wont smell, even after sweating and with washing being the biggest cause of breaking down fibres and therefore slowly destroying the fabric, we suggest you can wear the shirt several days without the need to wash it. 

Merino wool is a natural fibre and you should expect your shirt to shrink between  1 - 2% if washed at 30º. If you are between sizes then we recommend you opt for the larger size.