• FR3ND

Why we plant trees. SUSTAINABLE FASHION

We live in a world dominated by fast fashion and consumerism regardless of the environmental damages this causes our planet. At FR3ND we reject disposable and season trends, instead focusing on timeless classics that look great and cause as little damage as possible, both in the production of the product but also the life of them through wear and washing.

Our shirts are as sustainable as we can currently make them, using natural fibres and components that degrade harmlessly after the natural life of the shirt, however we are not completely carbon neutral as we sell globally and need to ship these shirts to our customers.

We help offset our carbon footprint by donating 3% of our annual profit or plant 1 tree per shirt sold (whichever the greatest) to our partner “One Tree Planted”, a non-profit dedicated to global reforestation.

Trees are critical to the survival of this planet and yet we seem obsessed with the destruction of key forests to fuel our desire for consumerism, power and wealth. This link to the “Global Forest Watch” highlights the damage we have already done to forests around the world since 2001. If you click the play button in the menu, it highlights the destruction of our forests over the last 17 years, something we find horrifying.

Trees are paramount to our survival. They clean the air we breathe; filter the water we drink and provide critical habitats to over 80% of the world’s terrestrial biodiversity.

Forests also absorb harmful carbon dioxide from the atmosphere and provide key ingredients in 25% of all medicines produced.

If we continue to destroy our forests and don’t start to repair the damage we have caused by deforestation, then the following scenarios will occur.

AIR

Through their leaves and bark, trees absorb huge volumes of pollutants and then release clean oxygen for us all to breathe. By reducing the number of trees on our planet, you reduce the amount of carbon dioxide that can be absorbed and this in turn will effect climate change and reduce air quality, leading to deaths and a huge increase in breathing conditions across the globe.

WATER

Tree routes absorb rainwater and hold the ground structure together, helping reduce the risk of land slides and flooding. By removing trees, we increase flooding and the chance of landslides. A mature evergreen tree can intercept more than 15,000 litres of water every year. Removing forest to then use the land for buildings can therefore have a catastrophic effect as we have witnessed around the world on several occasions.

WILDLIFE

A single tree is home to hundreds of species of insects, fungi, moss, plants and mammals, all depending on the food and shelter the tree provides them. Deforestation destroys the habitat for this wildlife and in many cases whips them out too, resulting in an eventual extinction of this wildlife.

HEALTH

Forests are key to our mental health as provide a feeling of elation and help reduce stress, anxiety and help us all connect with nature. In addition, the shade they provide helps reduce the harmful UV rays from the sun that protect us when we visit a forest but also help protect the wildlife living there.

CLIMATE

Trees cool our planet but absorbing harmful greenhouse gases such as carbon dioxide. In cities where over 50% of the world’s population live, a mature tree can absorb an average of 48lbs of carbon dioxide every year. It is predicted that within the next 30 years, 66% of the world population will live in cities and overheating will therefore become a real threat.

This is why we support the planting of trees and hope that this small donation helps reduce the deforestation but also spreads the word that we can all do a little more to help our planet survive.