• FR3ND

What is Slow Fashion?

Slow fashion is a term used within the industry to define the antidote for fast fashion and its low quality, irresponsibly sourced, disposable garments

Fast fashion is the second most polluting industry in the world, second only to the oil industry and its only now consumers are waking up to the fact that cheap clothes may not cost them much, however the cost to the planet or low paid workers is great.

Fast fashion exists to maximise profits. Buy volume and buy it cheap. Stack them high and sell them cheaper than the competition with no regard to the environmental impact of materials used or how long the garment last.

Fast fashion has also been the main culprit of unethical sourcing practices and you only need to google the low end, fast fashion high street brands to see who has been caught producing in factories that are not safe or use workers that are underage or not paid fairly.

Slow fashion is the exact opposite of this. The goal of Slow fashion is t produce very high-quality apparel that is produced using more sustainable fabrics or recycling plastic. Some slow fashion even upcycles raw materials lengthening the overall lifespan of the garment and there are now more and more fabric converters that can recycle old garments into new fibres that are spun to create brand new fabrics.

Slow fashion is a solution to slow consumerism, material waste, mass pollution, disposal of toxic chemicals through production of materials and produce long lasting, quality, ethically sourced garments that have very little impact to the environment.

Naturally, slow fashion costs increase dramatically, however the lifespan of a slow fashion produced garment is far longer than fast fashion as one of the core values is based on performance and quality. While the ticket price may be more expensive than a fast fashion alternative, the value for money is usually better value as garments can last for many years rather than months.

Slow fashion is 100% necessary as the world has suffered decades of abuse by retail giant’s continual production of fast fashion products with no regard to the environment, ethics or sustainability.

These retail giants that are focussed on fast fashion overproduce, chasing margin and volume rather than producing what they will actually sell. This creates a huge environmental issue at the end of the season when they have racks of clothing they have not sold and know where to sell them as the new collection is now in store. Fast fashion retailers protect their brand and burn tonnes of unworn, unsold, perfectly wearable clothing every year and some retailers have warehouses full of unsold apparel that will never be sold.

Pre-industrial revolution, garments were locally sourced and produced to demand. Customers would buy durable clothing that could serve them for years and often repaired them or make their own from the textiles and resources available to them.  Clothing reflected the place and culture of the people wearing them.

Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable fabrics, components and processes, less often.  It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.

Some characteristics of Slow Fashion

  • Made from high quality, sustainable materials and components.

  • Produced in factories that focus on fair wages and conditions with environmentally friendly approach to production and waste management.

  • Often sold in smaller (local) stores rather than huge chain enterprises.

  • Produced more locally to where fabrics are produced or where the garments will be sold.

  • Fewer styles per collection that are more classic, which are released twice or maximum three times per year.


Were huge fans of Slow Fashion and at FR3ND with all of our shirts having been engineered with the same philosophy shared with Slow Fashion.


The fabrics we develop are sustainable and environmentally friendly and are produced in Europe at factories that only produce high quality. We don’t skimp on detail and make sure the production method of our shirts will last years.


Every component that goes into our shirts, including the packaging is environmentally friendly to ensure our goal of producing quality, Slow Fashion, classic shirts that impact the world as little as possible is met.