Key facts about Merino Wool and our Merino Shirts
Merino Wool -: 100% natural, renewable, sustainable and biodegradable, New Zealand and Australian Superfine Merino wool is famous worldwide for its next-to-skin softness, strength, and high performance benefits. In fact, the finest and softest Merino wool only comes from New Zealand and Australian.
SUPERFINE MERINO WOOL CAN BE MUCH SOFTER THAN CASHMERE AND SMOOTHER THAN SILK.
Merino wool comes from Merino sheep – the breed of sheep offering the finest wool for luxury apparel and technical performance sportswear.
Cashmere comes from the hair of goats.
Years of innovative breeding have resulted in some ultrafine Merino wools that are naturally finer and softer than cashmere.
The world’s best Merino wool comes from Australia and New Zealand, which provides 81% of the world’s superfine wool, from woolgrowers who employ sustainable farming practices.
Cashmere primarily comes from Mongolia and China.
One sheep provides about 4.5 kilograms of wool fleece, whereas one goat provides only 0.2-0.3 kilograms of cashmere down fibres.
Merino wool is very easy to care for, a simple low heat wash is all that s needed to clean the FR3ND shirts.
WEARING OUR MERINO WOOL SHIRTS MEANS LESS SWEAT AND LESS BODY ODOUR.
Perspiring is a natural way the human body regulates its temperature, especially in response to hot, humid conditions or strenuous exercise. During exercise, our bodies can release one to two litres of moisture per hour. However, high levels of perspiration lead to liquid sweat which is the driver of body odour.
Sweat itself has no odour, but if it remains on the skin, the humid environment is perfect for bacterial growth, leading to body odour.
Our Merino shirts natural breathability helps defer the onset of liquid sweating, which keeps the skin drier than cotton or polyester.
Less breathable fabrics such as many synthetics will cause the wearer’s skin to become very moist, encouraging bacterial growth and odour development.
OUR MERINO WOOL SHIRTS KEEPS YOU FRESHER FOR LONGER COMPARED TO SHIRTS MADE FROM OTHER FIBRES.
Our Merino wool shirts are far less odorous after wear than shirts made from other natural or man-made fibres, such as cotton and polyester. Most shirts are made from cotton, polyester or a blend of both of these fibres.
Research has shown that high levels of odours persist in unwashed polyester clothes, but odour levels remain low in unwashed Merino wool clothes.
One New Zealand study which involved 13 skilled olfactory (smell) assessors found that wool fabrics on average retained 66 per cent less body odour intensity than polyester fabrics and 28 per cent less than cotton fabrics.
OUR MERINO WOOL SHIRTS KEEPS YOU COOLER IN HOT, DRY ENVIRONMENTS.
In warm and humid environments, our Merino wool shirts can feel up to two times cooler to touch than synthetic non iron shirts, because wool conducts more heat away from your skin. When it is hot and dry, Merino wool keeps you cooler, by transferring moisture vapour away from the skin and allowing it to evaporate. Our Merino wool shirts can move 25% more moisture away from your skin than polyester shirts, equivalent to an ambient temperature drop of up to four degrees Celsius.
OUR MERINO WOOL SHIRTS ARE 100% NATURAL AND RENEWABLE.
Australian wool is grown year-round by the country’s 70 million sheep, consuming a simple blend of water, air, sunshine and grass.
Every year, these sheep produce a new fleece, making Merino wool a completely renewable fibre.
Natural fibres are produced by plants and animals as soft fibrous material that can be spun into filaments or threads.
Characteristics of natural fibres are that they:
– serve a purpose in nature; – are produced by a living organism; and – grow spontaneously, without need for human intervention.
Arguably the oldest known animal fibre, wool is composed of a protein called keratin which, like human hair, is produced from follicles within the skin of mammals.
MERINO WOOL IS RENEWABLE.
Natural fibres are renewable, meaning that they are able to regrow and replace themselves. In contrast, synthetic fibres such as polyester or polyethylene are made using industrial processing of oil, which is a non-renewable fossil resource.
Werino wool is now produced in more than 100 countries on half a million farms where sheep (Ovis aries aries) are shorn, usually once every year to remove their continuously growing fleece.
Australia is undoubtedly the predominant home of Merino wool, producing about 60% of all apparel wool and 90% of the fine apparel wool.
Werino wool is 100% biodegradable, so at the end of the life of each of our Merino shirts, valuable nutrients are released back into the earth.
OUR MERINO SHIRTS ARE A RESPONSIBLE CHOICE.
Unlike synthetics shirts which are made from fibres industrially produced from non-renewable fossil energy, our merino shirts use natural fibres that have a natural process using a simple blend of natural ingredients. For Merino wool this is water, air, sunshine and grass.
Wool is the most reusable and recyclable fibre on the planet. The eco-credentials of wool are enhanced further by its long service life and suitability to be recycled to new textiles for more FR3ND shirts.
At the disposal stage of the shirt, the Merino wool reduce the impact of the textile industry on pollution and landfill build-up. In warm, moist conditions such as in soil, our shirts biodegrade rapidly through the action of fungi and bacteria to essential elements (i.e. Nitrogen and Sulphur) for growth of organisms as part of natural carbon and nutrient cycles.