Our tailored merino shirts are made from luxurious superfine merino wool that offers you supreme comfort, practicality and performance like no other and with eco credentials that limit the impact on the worlds resources and environment.

Our easy care, non iron performance shirts use natural fibres made from superfine merino wool rather than synthetic fibres like typical non iron shirts. Superfine merino wool is peerless when it comes to performance and our shirts feature many additional performance features over a traditional shirt.


Sweat contains water, salt and oils that wicks onto the fabric next to your skin. Due to their structure, synthetic fibres naturally trap the salt and oils and then breed bacteria which create the bad smell synonymous with polyester blended fabrics. Merino wool has a smooth structure that doesn’t allow the salt and oils to cling to and also do not hold a static charge, unlike synthetic fibres, which makes superfine merino even less attractive to bacteria.


There is a misconception that Merino wool is itchy, however because we use only the best quality superfine merino wool fibres that have fine, smooth fibres that produce a silky soft, non prickle handle.


Temperature regulation:

Merino sheep live in some pretty harsh conditions, exposed to temperatures as high as +40º in the summer and -20º in deep winter. They have evolved to maintain their comfort in these extreme conditions and this evolution of heat regulation is passed onto you when you wear merino wool, keeping you cool when it’s hot and warm when its not. This makes it the perfect travel shirt, travelling between different continents that can have huge differences in temperature.

Stain Resistant:

We have finished our superfine merino wool shirts with a water resistant treatment to repel water and stains, making sure you stay dry if you unexpectedly get caught in a light shower. Your shirt will also remain clean, even if you decide to share your lunch with your shirt! 

Easy care:

We’re all very busy and wearing shirts that crease and look messy after a couple of hours isn’t a great look. Also finding time to iron your shirt after you wash it isn’t great use of your time, so our shirts have been engineered to stay sharp and not require ironing. This means you can wear them for several days (remember they are Anti-Bacterial) and still look as smart as when it came out of the washing machine. Simply cool wash, pull into shape and hang to dry for best results.


Protecting the planet is the cornerstone behind why we launched FR3ND and this is why we have chosen ingredients that are sustainable and biodegradable. Merino is a natural fibre that needs nothing more than water and grass to grow and the buttons we use are made from shells, again, much better for the environment than using typical plastic buttons. 

It’s not just the fact that both of these ingredients are natural and biodegradable, but when you wash your merino shirt, you can feel confident that any tiny fibres that eventually get washed into the sea are not causing further impact to the environment. In fact, recent studies conclude that 100% merino fibres completely degrade before they even reach the sea.

After many years of wear, the merino material will degrade 100% within a landfill within a couple of months. A synthetic non iron shirt will take over 50 years to even start to degrade and when it does, the toxic chemicals remain in the soil.

We have selected CO DWR treatment rather than the typical C8 or C6 that are both highly toxic to the environment.  C0 DWR is PFC-free and contain by-products and short carbon chains that break down much faster in the environment and with less potential toxicity over time to wildlife and fish. 

Wash less & help save the world


Our merino shirts have been engineered to not need as much washing as synthetic shirts which is the biggest cause of breaking down fibres and therefore slowly destroying the fabric. 

We use the very best merino fibres and skilled labour to produce a product that will last for years. The additional benefit of using merino fibres means your skirt will not attract bacteria like synthetic blended non iron skirts do and this means your shirt will not stink. This along with the crease free ability of the fabric allows you to wear the shirt day after day after day…. (you get the gist) without the need to wash it.

If you reduce the amount you need to wash your clothing, this not only increases the life of your merino shirt but reduces the energy and water used for every wash. Doing a typical load of laundry every couple of days creates over 950lbs of Co2 every year and if you multiply this by everyone who wash their shirts after every wear, this figure is seriously scary. 

Invest in Classic


Search “Classic” and this is what you will find. “Judged over a period of time to be of the highest quality and outstanding of its kind”.

This is the goal for every FR3ND product, creating pieces that you love and wear the most. The garment you search for first in your wardrobe.

FR3ND isn’t a fashion brand. We don’t create season collections based on todays trend, instead developing essential, classic pieces that remain timeless. 

Instead of designing brand new product every season, we build upon our experience and customer feedback and improve our garments so that they become better and better over time, creating the “essential classic”.

Our shirts are an investment. We believe our shirt will become your favourite, the one you pull off the hanger first. The one you wear for important days. 

It will serve as the foundation of your classic wardrobe for years to come and becomes softer and more comfortable with each wash and wear. They will outperform your other shirts as well as an investment into the future as they are built to last. 

We don’t want to sell a new shirt to you every season because the latest catwalk trend is pistachio green with pink polka-dots. Our shirts will become your new classics, with a modern cut, classic styling that will see you good for years to come.