Our founder Stuart Brooke has been designing performance apparel since he graduated from the Royal College of Art in 1993 for some of the biggest sportswear brands out there. 


Merino wool has always been Stuart’s favourite fibre when designing high performance sports kit as he understands the huge benefits it gives athletes when exercising in extreme conditions, keeping them cool when it’s warm yet warm in the winter. 

Merino not only regulates heat, but it has amazing environmental credentials alongside being crease resistant, fast wicking, odour and stain repellent making it the perfect fibre to produce luxurious performance shirts from.


FR3ND is a blend of Stuart’s passion for merino wool and sustainable fashion to create the very best performance shirts without the need to use synthetic fibres that are incredibly toxic to this planet.

How we do business and treat our suppliers are important brand values. We strive to be completely transparent and only work with suppliers that provide fair and safe working conditions and choose our materials and suppliers based on these values and quality rather than cost.